Good Food Movement - 23rd Jan 2023

ShefFood GFM Meeting 23/01/23

Who do we need to engage with over the next year and what tools do we have under our belt to do this?

Ethnic minorities and non english speakers
People who are not currently involved!
Everybody!
Engage with other businesses who provide food and business who provide food but it is not their main role
- Libraries
- Local schools and colleges
- Hospitals
- Food Waste groups
- Supermarkets (not just local ones)
- Sports provisions – can we address deeper issues through this such as what food sports provisions provide?
Need to clarify the relationship between partners
60 partners who have signed the charter! Who hasn’t already done this and within this whose voices have we not heard?
Social pantries
Important that we take small but developing steps which allow us to replicate our methodologies for engaging with people
Universities! We need to see student bodies more as a resource than we currently do.
WE have an issue of being primarily white and middle class. This is an image problem and will discourage some people from working with us.
We need to understand better what groups are already doing – the capacity elements.
Work to diversify – through existing groups which will give us new values.
We need to move out of the West of the city.
Recognise class
Look for different voices
Most importantly, Listen to others talk

We need to make sure that we are visible
- Maybe a harvest festival or an international food festival
We need to celebrate change! – Be Pro achievements not Anti what has not yet been achieved.

Our work needs to be actionable and we need to ask questions about the roles of Comm’s to change behaviour.
Our goals need to be narrow and more clearly defined.
Use Comms to change consumer behaviour – this is a way of demanding better food in the city
Articulate clear benefits of joining.
- Make groups want to join us, give them a reason that they should join.
Champion causes through Influence and listening.
VOICE PUBLIC AWARENESS – be simple and clear.

Clarity between actors in the city
More workshops and events that are based in learning
Utilise existing groups that we already have and network within them (e.g. VAS)
We have limited capacity
- Our work needs to fit into existing capacity
- We need to hear listen then action
- There needs to be clear accountability and action to build relationships
Perseverance
Tools to locate where we are needed, the gaps in the city.
Question: What can we gain support from the council from
Where can we support one another by connecting to existing groups
Utilise student placements better.
Connection and linking networks – we have the tools to act as a broker network

We need to define what “good” is.
Big Scale movement vs Small Scale steps
Engagement past white/middle class
Education and awareness
- Link of the food movement and class
- Enable change
Must have ownership over goal and vision and movement
- Buy into it without working on it 5 days a week
- Agency is your own choice
- The current food system isn’t doing it for you then you need confidence in your food choice and hope that it matters
- This must be based in the knowledge of what is achievable
- From tangible wins and to see these wins happen. We need to see more spaces that celebrate it.
Remember that food is about culture.
- The culture of collectively sharing food
Understand the timescale of change.
- Understand what we can achieve on a locally focused campaign/what is needed for a sustainable food places network
Needs to address waste.
Not just alternative food networks (this is marginal)
- It needs to dismantle the current system
- Only transform a fraction of the system
- “Good” food movement has to have steps that make sense to the individual.
Help make people’s lives better.
Acknowledges systematic food oppression
- Access – areas where there are no supermarkets, and a lack of access to food (food deserts)
Understand the link between food, land and access.
People, Planet, affordability and connection
- What ability to cook do we have? The skills and the time?
- The food needs to be local, fresh and seasonal.
- Access to being able to grow food.

We need to be linking disparate groups and goals
Public demand of Better food
Mutual Aid networks
- Incorporate into councils
- Addresses issues whilst creating new systems.
Facilitate choice for everyone.
A tool bank for food growing
Carbon Neutral by 2023 – this then needs to fit into Urban Development and Sheffield City plan – We need to understand if access to growing land is in the current development plan.

Big supermarkets and manufacturers – big ones want to engage
Supermarkets
- Coop, M&S, Aldi -> Managers choice
- What could they offer?
Smaller corner shops – how aggregate
More markets need contacts e.g fresh stalls and customers
Whirlow farm
Farms North Sheffield – Too busy (Nags head and the top of bradfield)
Using organisations like Archer to reach supermarkets – play with our connections
WRAP Nottingham
- Find Pilot projects
- What are the learnings and how do we apply them to Sheff?
- We need to be showing people what is possible!
Actions to get people going
Need to outline plans to reach these communications
Become a niche?
Using suppliers (collective bargaining) – Tesco and Morrisons
- Don’t expect hand outs?
What’s the aspiration? What’s already happening?
Arbothorne Primary School
Making activities deliberately happen there
Sometimes going down the path of least resistance
Iceland!
Need to highlight good food stories that we have!

Connecting with community champions and members and pioneers
- Coop Tesco and Morrisons
How do we cover the whole of the city?
What are the reasons there are class at love of locals
Linking growing and food poverty
- Recognising the extent of the issue
Connecting people with food
- Cooking and growing